Founded in 2003, The Cambridge School, Calcutta is the first international school in the city of Kolkata to be affiliated to a foreign educational board and the pioneer international school to hold board exams. To get a strong foothold online, The Cambridge school was striving to gain traction in the competitive organic search results and improve the overall result of its advertising campaigns. 

Smart implementation of excellent PPC strategies and integrating highly search volume keywords to their ads, Intermind focused on increasing their digital exposure, creating informative content and propagating engagement with the users. 

This resulted in improving the total amount of impressions acquired, average position by 6.5% and quality score average by 3.5% in 5 months.