About Luxire
Luxire is a global made-to-measure menswear brand known for its highly customized shirts, trousers, and jackets. Since its launch, the brand has focused on delivering clothing tailored precisely to each customer’s measurements, offering hundreds of fabric options and extensive style customization.
However, selling custom clothing online presents unique challenges. Unlike traditional e-commerce stores, Luxire needed a platform that could replicate the experience of a skilled tailor allowing customers to configure every detail of their garments while ensuring a seamless buying journey.
Intermind partnered with Luxire to build a high-performance Shopify store capable of delivering a rich customization experience without compromising speed, usability, or scalability.
The Goal
Luxire’s business model is fundamentally different from conventional fashion retail. Each garment is made-to-measure and tailored to individual preferences, meaning customers must select fabrics, styles, measurements, and finishing details before placing an order.
To support this, the e-commerce platform needed to handle:
- Highly detailed product customization
- Hundreds of fabric and style combinations
- Storage of customer measurements
- Ability for returning customers to reuse previous configurations
- A fast, frictionless shopping experience despite complex product logic
The goal was to build a Shopify platform that could translate Luxire’s craftsmanship into a seamless, simple, intuitive digital tailoring experience.
The Outcome
The Luxire Shopify platform successfully delivers an online experience that mirrors the precision and craftsmanship of bespoke tailoring. Customers can now -
- Design garments to their exact specifications
- Store measurements and order history
- Today, Luxire serves customers across 50+ countries, offering made-to-measure clothing crafted specifically for each buyer.
The Solution
Intermind designed and developed the Luxire Shopify store from the ground up, creating a platform that combines deep customization capabilities with a smooth user experience.
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Complete Design Ownership The entire UX and visual design of the Luxire store was created by the Intermind team. The objective was to make the experience feel premium, structured, and intuitive, reflecting the craftsmanship and attention to detail that defines Luxire’s tailoring philosophy.
The design carefully guides users through fabric selection, style choices, measurements, and checkout, mirroring the step-by-step process of ordering from a master tailor. -
Advanced Customization Engine Because Luxire garments are made specifically for each customer, the website needed to support extensive customization options. Intermind implemented a sophisticated product customization system that allows customers to:- Choose from hundreds of premium fabrics
- Select detailed design elements such as pleats, pockets, cuffs, and waistbands
- Configure unique styles such as Luxire’s signature Gurkha trousers
- Personalize garments with special requests and monograms
This system enables customers to design clothing that fits both their body and their personal style.
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Persistent Customer Profiles One of the most powerful features developed by Intermind was the ability to maintain customer measurement profiles and order history. Returning customers can:- Save their body measurements
- Access previously ordered garments
- Reorder styles with ease
- Modify past configurations for new garments
This creates a long-term customer relationship, making repeat purchases significantly easier.
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Performance and Speed Optimization Despite the complexity of the customization process, Intermind engineered the platform to remain fast-loading and highly responsive. Performance optimization ensures that:- Product pages load quickly
- Customization steps feel smooth and intuitive
- Customers can explore fabrics and styles without delays
Through thoughtful design, advanced customization, and performance-focused development, Intermind transformed Luxire’s e-commerce platform into a digital tailoring studio, bringing the experience of bespoke clothing into the online world.
