A Healthcare Staffing Technology Platform Website That Preempts The Needs of Hospitals
About Laboredge
Laboredge is a Novi, MI based staffing solution software catering to the healthcare industry in US.
As a healthcare technology provider, Laboredge aims to deliver value. Whether it is more healthcare professionals, improved speed or advanced compliance processes, Laboredge delivers more.
Since its launch in 2012, Laboredge has recruited the best technology thought leadership and software developers. Through cross-team collaboration, LaborEdge provides innovative healthcare software solutions that streamline processes and improve profitability.
The Goal
Revamp and upgrade the website to make it fast loading interactive, attractively designed to showcase the latest product features and provide healthcare staffing trends and statistics from its ATS & VMS
The Challenge
- Laboredge had their website on Wordpress which was very slow.
- The website was outdated and while their product Nexus had great potential for business, the website was limiting it and they couldn’t capitalize on its strengths.
- The features were outdated, and navigation and usability on the website was compromised.
Our Strategy & Solutions
- Intermind started by redesigning the website on their inhouse CMS Bizon.
- Understanding the power and uniqueness of the product, team Intermind created a feature driven attractive design.
- The revamped website focuses on the USPs by providing specific feature based screenshots of the product.
- Multiple demos of the product were also given with screenshots.
- With Bizon, the client’s marketing team could make changes when they needed to.
- Intermind introduced VMS, ATS and Mobile on the new website.
Business Impact
- The result was a fast loading user friendly, attractive website.
- This led to SEO and paid campaigns performing better.
- The client was able to introduce their new product Nexus Edge on the website.
- Increased client conversion ratio.
