The Challenges
- When Intermind started working with Nelito in 2012, Nelito was one of the pioneers in the industry but was challenged with having software packages with outdated UI/UX.
- This led to the competition offering mobile friendly applications, swiftly gaining an advantage.
- With features constantly added over time, navigation and usability were being compromised.
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Our Strategy & Solutions
- Team Intermind spent considerable time learning about and understanding the industry, and the CBS (Central Banking System).
- The team having acquired full knowledge of the processes, organized the workflow, menu, sections of FINCRAFT.
- The CBS (Central Banking System) had a complex system with multiple modules, menus, pages and vast data. Team Intermind worked its expertise into making it all mobile compatible.
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Business Impact
Nelito started seeing the results immediately, which included
- A product that was now available on the go
- Increased client conversion ratio
- Upselling to existing clients