Established in 2011, Lydnow is Pune’s most popular technology education provider. They’ve been at the forefront of imparting students quality training in robotics, 3D design and printing, drones, electronics and PCB design, automation, and programming. Based out of 5 labs/ training centers in Pune, After a year of failure with its earlier digital agency, Lydnow was looking for a foolproof plan to improve geographical SEO and generate admissions from Google search ads, Google display ads and Facebook ads.
To create a comprehensive SEO strategy, our team discovered 5 major locations in Pune which could potentially generate quality leads and lead to admissions. This got us to run several location-based ad campaigns right from landing pages to WhatsApp messenger. Moreover, to increase the conversion ratio, a wheel of fortune pop up with an option to download a free brochure was also plugged in.
Over the course of the next year, half of the relevant keywords started ranking on top of the Google page and our client was running full for all batches.