Asian Paints, the Indian multinational paint giant, has been leading the way for the world. The company along with its subsidiaries have 26 manufacturing facilities across 16 countries serving customer globally in over 65 countries.

At a time when the world was selling paint through colour patch sheets, at Asian Paints, Intermind introduced Virtual Reality by implementing VR-Magic, to showcase an immersive and interactive 360 degree tour at Aisan Paint’s product exhibition. Users got an immersive experience where they could virtually walk through an entire space, checking every wall, room and décor closely. This boosted the brand image and added a feather to both the company and Intermind’s cap too.