‘Customer is king’ has never rung more true than current times when the success of a business depends a lot on pleasing the customer.
With the surge in social media, it has become crucial for brands to keep their eyes and ears open and listen carefully to what is being said about their business. And it is even more important to know whether what is being said is positive or negative.
This is where sentiment analysis comes into the picture. You can determine where your social media strategy is headed by analyzing social media sentiment. Tracking sentiment helps you understand what the person behind a social media post is feeling. Knowing the emotion behind a post can provide important context for you to decide how to proceed and respond.
The importance of analyzing social sentiment emerges as shifts in sentiment on social media have been shown to correlate with shifts in the stock market. The applications of sentiment analysis are broad and powerful. The ability to extract insights from social data is being seen as a boon and used extensively by organisations all over the world.
As language evolves, the dictionary that machines use to understand sentiment continues to expand. With the use of social media, language is evolving faster than ever before. Words and character limits, the need to be succinct and other prevailing memes have transformed the ways we talk with each other online. Efficient social listening tools have effectively developed to tackle the challenges these changes bring along.
Let’s see how having sentiment analysis in your social listening tool can push your business further ahead. Needless to say, it goes beyond seeing context in weekly reports.