There could be several reasons a business with a great product and providing excellent service still doesn't succeed.
One could be, in a crowded market, the product hasn't been noticed. Or it could be targeting the wrong audience through the wrong channels.
A third reason may be that the company does not have the power to persuade the audience to try its product or service.
Here, it needs a thought leader to help boost the business and make it successful. There are people who have spent many years building that authority. They are the INFLUENCERS who could turn your business around using his or her influence and presenting your business in the great light with the help of influencer marketing.
The idea of influencers has always been around. Word of mouth marketing has been around for decades and it is one of the most trusted sources of brand awareness because people trust what they hear from their friends and co-workers, more than the most grand advertising. The idea of social media influencers, has become popular with the rise of millennials in the marketplace. Marketing to millennials requires new marketing tactics and strategies in, but they are a breed who are on social media all the time and find brands and products through social media influencers.
A key influencer would, therefore, be someone who is active online and is followed by a huge audience, rather your target audience. These are not your competitors, but they are individuals who are passionate about your industry.
These "influencers" are so called because they are individuals who can sway the sentiments of their online audience in a particular direction regarding a brand, idea, business or person. You have to be prepared that there just might be such people out there who are already making or breaking the reputation of your brand and there could be those who have the potential to help you increase your popularity.
Marketers are today heavily engaging social media influencers and it has become necessary to identify them. It is important to build good relationships with them which will strengthen their advocacy or convince them to be associated with your brand. However, identifying these influencers in the huge web of social media users is not an easy task. Social media listening can help identify That's where social media listening can help as well as different tools available which help to identify your loyalists or even the ones who hate your brand. These tools help to not only identify the top authors in terms of numbers but also measure their influence and categorize them as your promoters or detractors, and engage with them in real time.
Intermind has a comprehensive influencer marketing program that has performed consistently for our clients. Using micro influencers with a small but relevant following over a long term association is the mantra to our success.