With growing spends on digital, our industry is growing exponentially month on month. Keeping up with the pace is so difficult that digital agencies would not recognise themselves if they looked at the mirror!
When the going is good, strategy takes a backseat & execution is king. The more projects we execute, the more the moolah we rake in. Where's the need of a strategy here?
Although digital ad spends keep on increasing (unlike offline) & is expected to reach $285bn by 2021, digital agencies are not growing as they should. Instead, new agencies keep mushrooming to fill in the void. There is definitely something that these agencies are not doing right.
To define a strategy, the first question to ask is "Who are we?" For clients, it translates to "What kind of a digital agency do we hire?" There are 7 prominent types of digital agencies.